Tompkins Cortland Community College

ART 124 - Design Thinking & Visual Communication


This course serves as a study of design and visual communication, which can develop better problem-solving and communication skills. Topics include design thinking, which is a human-centered approach to problem solving, and the concept of show and tell in visual communication, which is a method of distilling ideas using graphics and text. In this course students will learn how to use the stages of design thinking to solve complex problems and how to communicate more effectively using visual communication concepts. Students will be introduced to various brainstorming processes, ideation, prototyping, psychological and sociological concepts used within design such as analytical, creative, and practical intelligence, the distilled design principles compositional method C.R.A.P. (contrast, repetition, alignment, and proximity), and case studies from global visual communication fields such as user experience and graphic design. Demonstrations, lectures, applied learning, and critiques will be utilized in the course. Additional course fee (included in tuition bill) required. ART 124 fulfills the SUNY General Education requirement for The Arts (Area 8), but is not a Liberal Arts course. Prerequisites: None. 3 Cr. (2 Lec., 2 Lab.) Spring and fall semesters.